BERNHARD FRANKEN, FRANKEN ARCHITECTS
Corporate architecture made by Bernhard Franken is recognisable by spectacular outside space sculptures and dramatic interior narratives. The architectural practice sees itself mainly as a creator of brandscapes, which provide the client’s corporate vision with a space which it should be possible to visually materialise, walk through and experience with all senses. This is how "narrative spaces" are created, i.e. spatial forms of narration for brand communication. Bernhard Franken develops concepts and scenographic set ups for corporate architecture, fair booths, museums, exhibitions, flagship stores, the hospitality industry, experiential and other brand worlds. In the past years, the main attention grabber has been the installation "Take-Off", which snakes its way through the entrance hall of Munich Airport’s Terminal ll. For BMW and the Deutsches Museum, Bernhard Franken developed a club shaped like a drop of water, which served as the official outpost of Expo 2000 in Munich. This "bubble" brought him international recognition and he now designs BMW’s trade fair booths worldwide, such as the much celebrated exhibition design "Big Bang", which was unveiled at the new BMW/MINI’s world premiere at the Paris Automobile Fair in 2006. The actual major project is the urban development of Tan Lap Green Village at Vietnams Southern seashore with luxury Hotels and Apartmens. >>> more
Franken Architects
Valid as of: 27.5.2008
