 |
|
| 08.00–09.00 | Sign-in |
|
|
| 09.00 | Opening by Frank Joss Director of the Architecture Talks Lucerne |
|
|
| 09.10 | Introduction to the theme by presenter Karin Salm arts correspondent at Swiss radio channel DRS2, Basle |
|
|
| 09.20 | "Brandscapes: Architecture in the Experience Economy" Anna Klingmann, Kl!ngmann Architects & Brand Consultants New York |
|
|
| 10.00 |
"Relational" EM2N, Mathias Müller + Daniel Niggli architects, Zurich |
|
|
| 10.30 | "Brands Build Cities - An Urban Perspective?" Kerstin Höger architect and professor at the Institute for Urban Design, ETH Zurich |
|
|
| 11.00 | Coffee break |
|
|
| 11.30 | "City Space Building - On the Quest for Identity, Quality, Authenticity" Frank Joss in dialogue with Tomaso Zanoni, Zanoni Architects, architect and town planner, municipal architect in Zug/CH from late 2003 to early 2008 |
|
|
| 11.45 | "Parallel Practice" Sunny Zhanhui Chen, MADA s.p.a.m. architect, Shanghai |
|
|
12.30 |
Lunch break |
|
|
| 14.15 | "Re:Activators" Jürgen Mayer H. architect, Berlin |
|
|
| 15.00 | "Learning from Almere" Ria van Dijk, Department for Urban Planning and Landscape Architecture, Municipality of Almere urban designer, Almere/NL |
|
|
| 15.45 |
Break |
|
|
| 16.15 | "De Citadel - The City within the City" André Terzibachian, Atelier Christian de Portzamparc architect, Paris |
|
|
| 17.00 – 17.30 | Panel discussion |
|
|
|
|
| 08.00–09.00 | Sign-in |
|
|
| 09.00 | Opening by Frank Joss Director of the Architecture Talks Lucerne |
|
|
| 09.05 | Opening by presenter Karin Salm arts correspondent at Swiss radio channel DRS2, Basle |
|
|
| 09.10 | "Formula New Ljubljana" Bostjan Vuga, Sadar Vuga Arhitekti, Ljubljana/Slovenia |
|
|
| 10.00 | "Architecture - Built Brands" Thomas Muderlak, BMW Group Launch Manager and Head of international trade shows, Munich |
|
|
| 10.30 | Coffee break |
|
|
| 11.00 | "Narrative Spaces" Bernhard Franken, Franken Architects architect, Frankfurt |
|
|
| 11.45 | "Architectural Branding as an Opportunity" Antonio Citterio, Antonio Citterio and Partners designer and architect, Milan |
|
|
| 12.15 | "To Be or Not to Be a Brand - Man's Second Skin?" Frank Joss in dialogue with Antonio Citterio and Hanns-Peter Cohn, CEO of Vitra, Weil am Rhein |
|
|
12.30 |
Lunch break |
|
|
| 14.00 | "Prime Tower - One Step closer to Heaven" Frank Joss in dialogue with Mike Guyer of Gigon/Guyer Architects, Zurich, and Peter Lehmann, Chief Investment Officer of Swiss Prime Site, Olten |
|
|
| 14.15 | "Lindt Chocolate, McDonald's and Architecture…" Zena Malek, KAKS LLC architect, Aley/Lebanon |
|
|
| 15.00 | "Reason and Emotion" Fernando Menis, Menis Arquitectos architect and urbanist, Santa Cruz de Tenerife/ES |
|
|
| 15.45 | Break |
|
|
| 16.15 | "Conditions" Kjetil Thorsen, Snohetta architect, Oslo |
|
|
| 17.00 – 17.30 | Panel discussion |
|
|
 |
|
|
