The Architecture Talks Lucerne took place with great success.
Please find some impressions of the conference.
The Architecture Talks will take place at the Lucerne Hall of the KKL Luzern (Culture & Convention Centre Lucerne). Presentations and discussions will be interpreted simultaneously into German and English.
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| 08.00–09.00 | Sign-in |
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| 09.00 | Opening by Frank Joss Director of the Architecture Talks Lucerne |
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| 09.10 | Introduction to the theme by presenter Karin Salm arts correspondent at Swiss radio channel DRS2, Basle |
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| 09.20 | "Brandscapes: Architecture in the Experience Economy" Anna Klingmann, Kl!ngmann Architects & Brand Consultants New York |
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| 10.00 |
"Relational" EM2N, Mathias Müller + Daniel Niggli architects, Zurich |
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| 10.30 | "Brands Build Cities - An Urban Perspective?" Kerstin Höger architect and professor at the Institute for Urban Design, ETH Zurich |
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| 11.00 | Coffee break |
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| 11.30 | "City Space Building - On the Quest for Identity, Quality, Authenticity" Frank Joss in dialogue with Tomaso Zanoni, Zanoni Architects, architect and town planner, municipal architect in Zug/CH from late 2003 to early 2008 |
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| 11.45 | "Parallel Practice" Sunny Zhanhui Chen, MADA s.p.a.m. architect, Shanghai |
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12.30 |
Lunch break |
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| 14.15 | "Re:Activators" Jürgen Mayer H. architect, Berlin |
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| 15.00 | "Learning from Almere" Ria van Dijk, Department for Urban Planning and Landscape Architecture, Municipality of Almere urban designer, Almere/NL |
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| 15.45 |
Break |
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| 16.15 | "De Citadel - The City within the City" André Terzibachian, Atelier Christian de Portzamparc architect, Paris |
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| 17.00 – 17.30 | Panel discussion |
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| 08.00–09.00 | Sign-in |
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| 09.00 | Opening by Frank Joss Director of the Architecture Talks Lucerne |
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| 09.05 | Opening by presenter Karin Salm arts correspondent at Swiss radio channel DRS2, Basle |
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| 09.10 | "Formula New Ljubljana" Bostjan Vuga, Sadar Vuga Arhitekti, Ljubljana/Slovenia |
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| 10.00 | "Architecture - Built Brands" Thomas Muderlak, BMW Group Launch Manager and Head of international trade shows, Munich |
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| 10.30 | Coffee break |
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| 11.00 | "Narrative Spaces" Bernhard Franken, Franken Architects architect, Frankfurt |
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| 11.45 | "Architectural Branding as an Opportunity" Antonio Citterio, Antonio Citterio and Partners designer and architect, Milan |
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| 12.15 | "To Be or Not to Be a Brand - Man's Second Skin?" Frank Joss in dialogue with Antonio Citterio and Hanns-Peter Cohn, CEO of Vitra, Weil am Rhein |
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12.30 |
Lunch break |
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| 14.00 | "Prime Tower - One Step closer to Heaven" Frank Joss in dialogue with Mike Guyer of Gigon/Guyer Architects, Zurich, and Peter Lehmann, Chief Investment Officer of Swiss Prime Site, Olten |
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| 14.15 | "Lindt Chocolate, McDonald's and Architecture…" Zena Malek, KAKS LLC architect, Aley/Lebanon |
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| 15.00 | "Reason and Emotion" Fernando Menis, Menis Arquitectos architect and urbanist, Santa Cruz de Tenerife/ES |
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| 15.45 | Break |
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| 16.15 | "Conditions" Kjetil Thorsen, Snohetta architect, Oslo |
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| 17.00 – 17.30 | Panel discussion |
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