Anna Klingmann is the founder and principal of KLINGMANN Architects & Brand Consultants, an innovative, creatively driven agency for architecture brand development in New York whose mission is to express the essence of a brand by using architecture as a 3D marketing tool to create an evocative brand experience for customers. Commissions in the past have included branding and concept development for a retail chain in Europe (2007); the HARDROCK Hotel & Casino mix-use development, Las Vegas; ROBINSON RESORTS (2005), member of TUI; AUDI Flyer, flagship store concept development (2003); Kroger Supermarkets Inc. (2002); Triphammer Mall, Ithaca (2001); and ADIDAS “World of Sports”. Urban branding schemes have included branding concepts for Yongsan International Business District, Seoul, Korea; Halle Neustadt, Germany (2004); Vaterstetten, Germany (2003); Prague (2001); and Marseille, France (2001). Anna Klingmann received her Bachelor of Architecture from Pratt Institute in New York and her Masters Degree in Urban Development from the Architectural Association in London. She received her PhD in marketing and architecture from the University of Arts in Berlin. She worked with the internationally renowned architects Zaha Hadid and Rem Koolhaas, and has held assistant professorships at Universities and Institutions in the whole world. Speaking engagements, seminars and workshops for corporations have included the UBS (United Bank of Switzerland), BMW, AUDI, Prada, ROBINSON INC., among others. Her book "Brandscapes: Architecture in the Experience Economy" (MIT Press) examines cutting-edge ideas of how architecture can become an effective marketing tool for individual clients, corporations and for cities in the 21st century. >>> more
