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| 08.00–09.00 | Sign-in |
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| 09.00 | Opening by Frank Joss Director of the Architecture Talks Lucerne |
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| 09.10 | Introduction to the theme by presenter Amber Sayah journalist and architectural critic, Stuttgart/DE |
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| 09.20 | "Integrated by design: Creating urban retail to activate the city" David Rogers, Jerde Partnership architect and urbanist, Los Angeles/USA |
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| 10.00 |
"Creating retail value" Joris de van der Schueren, ING Real Estate Development Area Manager Retail, The Hague/NL |
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| 10.30 | "Merchandise as focus of the visual scenery" Christian Bartenbach, Bartenbach LichtLabor lighting engineer, Aldrans near Innsbruck/AT |
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| 11.00 | Coffee break |
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| 11.30 | "Not only retail" Giuliana Salmaso, Salmaso Silvestrin Architects architect, London/UK |
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| 12.15 | Frank Joss in dialogue with Philip Ursprung art historian and exhibition maker, Zurich/CH |
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12.30 |
Lunch break |
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| 14.00 | Artistic break with Delia Mayer (voc) & Christian Rösli (p) |
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| 14.15 | "Shopping between profit and architectural quality" Meinhard von Gerkan, von Gerkan, Marg + Partners architect, Hamburg/DE |
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| 15.00 | "How to sell umbrellas in the desert" Nabil Gholam, ng architecture + planning architect, Beirut/Libanon |
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| 15.45 |
Break |
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| 16.15 | "Spatial branding: Conceiving luxury environments" Michael Gabellini, Gabellini Sheppard Associates architect, New York/USA |
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| 17.00 – 17.30 | Panel discussion |
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| 08.00–09.00 | Sign-in |
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| 09.00 | Opening by Frank Joss Director of the Architecture Talks Lucerne |
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| 09.05 | Opening by presenter Amber Sayah journalist and architectural critic, Stuttgart/DE |
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| 09.10 | "Engaging tomorrow's consumer: the future of global retail design" Lucy Johnston, GDR Creative Intelligence trend scout, London/UK |
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| 10.00 | "Retail and its architecture as an element of urban life" Christian Knoll, Studio Massimiliano Fuksas architect, Rome/IT |
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| 10.45 | Coffee break |
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| 11.15 | "Tactile Nature" Ab Rogers, multi-disciplinary designer, London/UK |
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| 12.00 | "Shifting Positions" Petra Blaisse, Inside Outside interior and landscape designer, Amsterdam/NL |
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12.30 |
Lunch break |
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| 14.00 | Artistic break with Delia Mayer (voc) & Christian Rösli (p) |
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| 14.15 | Frank Joss in dialogue with Barbara Holzer, Studio Daniel Libeskind architect and project manager of WESTside Berne, Zurich/CH |
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| 14.30 | "Shopping Rituals" Harald Gründl, EOOS designer, Vienna/AT |
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| 15.15 | Break |
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| 15.45 | "Glittering worlds" Wolf D. Prix, Coop Himmelb(l)au architect, Vienna/AT |
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| 16.30 – 17.00 | Panel discussion |
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