PLEASE NOTE: Due to insufficient number of registrations, Sally Below's seminar will not be taking place as planned. Should you with to be kept informed as to when Sally Below will lead another seminar on the topic, please contact us at: contact@architecturetalks.org
Active communication is no sorcery but a question of planning and strategy to be recognized as architect and architectural practice. This seminar focusses – step by step – on strategic press work and its meaningful combination with other instruments of public relations.
This seminar is beeing supported by DORMA Switzerland.
Date: 29 May 2008
Time: 1.30 pm - 6.30 pm, incl. break
Location: Hotel Radisson SAS, Lucerne, room Noelli
Seminar conducted by: Sally Below, communication consultant, Berlin
Seminar overview
The seminar will be held in G E R M A N.
With their designs, architects contribute to the profiling and self-projection of their private and public clients – handling both the big picture and the tiny details. Equally, engaging with one’s own profile is necessary for architects themselves, in order to position and establish themselves on the architectural market.
In this seminar, the speaker will illustrate how communication in the field of architecture and building can be strategically planned. She will lead participants through the different steps in the development of successful self-representation and effective PR – from defining one’s own qualities and potentials to the adequate set of measures.
With a view to addressing the requirements of potential project owners, partners and multipliers, the seminar will highlight the different tools of communication: marketing materials, Internet presence, exhibitions, press relations and visibility in the public eye. Participants can develop approaches for their own practice’s strategy and reflect upon their daily work in the light of examples discussed.
Programme
1.30 pm – 3.30 pm......Strategy and positioning
3.30 pm – 4.00 pm......Break
4.00 pm – 6.30 pm......Tools for action and open forum
Speaker
Sally Below, sally below cultural affairs, Communication consultant, Berlin
Target audience
The seminar is designed for owners of small and medium-sized architectural practices as well as those handling PR for larger practices. It aims to provide guidelines for planning one’s own public relations and to impart the necessary tools. Communication can thus contribute to a practice’s successful development.
Cost
CHF 240.00 / EUR 150.00*, incl. seminar documentation
* Prices in Euro are intended as guidelines only. The respective daily exchange rate shall be applied when computing your invoice.
Registration and payment
Registration and payment should be carried out online or by fax by 23 May 2008 at the latest. You will find all relevant information under the rubric Attendance on the website www.architecturetalks.org. To register after 23 May or for any further queries, please contact us: +41 (0)44 253 91 91, contact@architecturetalks.org.
Please note: The number of participants is limited, so please register early! Registrations will be considered as they come in. The seminar will only take place subject to a minimum amount of participants. Should the seminar have to be cancelled, participants who have already registered will be notified without delay and their fees refunded.