Anna Klingmann PhD is an architect who consistently pushes the boundaries of architecture and brand development. She is the founder and principal of KLINGMANN Architects & Brand Consultants, an innovative, creatively driven agency for architecture brand development in New York that exists to create strong and provocative relationships between marketing agencies, developers, clients, and architects. Its mission is to express the essence of a brand by using architecture as a 3D marketing tool to create an evocative brand experience for customers. It assists corporate clients and developers in achieving a competitive advantage in today’s marketplace by using innovative design concepts that effectively enhance a brand's positioning through lasting experiences. Commissions in the past have included branding and concept development for a retail chain in Europe (2007); the HARDROCK Hotel & Casino mix-use development (in collaboration with Gensler 2007), Las Vegas; several large scale retail and mix-use developments in the Far East; SCION Showroom (2006); ROBINSON RESORTS (2005), member of TUI (global market leader in tourism); AUDI Flyer, flagship store concept development (2003); Kroger Supermarkets Inc. (2002); Triphammer Mall, Ithaca (2001); and ADIDAS “World of Sports”, 1st prize winning competition (1999). Urban branding schemes have included branding concepts for Yongsan International Business District, Seoul, Korea; Halle Neustadt, Germany (2004); Vaterstetten, Germany (2003); Senftenberg, Germany (2003); Prague (2001); and Marseille, France (2001).
Her work has been published in numerous magazines including: AD Magazine, Daidalos, Architectural Record, Architecture Aujourd’hui, Fast Company, Real Estate Weekly and her articles have appeared in numerous publications such as The Architectural Theory Review, Detail Magazine, Thresholds, Arch+, among others.
Anna Klingmann received her Bachelor of Architecture from Pratt Institute in New York and her Masters Degree in Urban Development from the Architectural Association in London. She received her PhD in marketing and architecture from the University of Arts in Berlin. She worked with internationally renowned architects such as Zaha Hadid and Rem Koolhaas, and was teaching at the Cornell University, the Columbia University and the University of Pennsylvania, the Architectural Association in London, the ETH in Zurich, the University of Arts in Berlin, the University of Florida and the Bauhaus Foundation. She has lectured on her theoretical and practical work at Princeton University, Ohio State University, Harvard University, MIT and Cornell University among many others. Speaking engagements, seminars and workshops for corporations have included the UBS (United Bank of Switzerland), BMW, AUDI, Prada, ROBINSON INC., among others.
Her book "Brandscapes: Architecture in the Experience Economy" (MIT Press) examines cutting-edge ideas of how architecture can become an effective marketing tool for individual clients, corporations and for cities in the 21st century.
