The two high-quality seminars on offer aim to create an important side scene and provide architects and designers, but also marketing and PR specialists as well as decision makers with the opportunity to delve even deeper into the meaning of branding. The seminars provide important background information for one’s daily work practice.
For architects and architectural practices
Seminar "Pathways Into the Public Eye - A Guidline for Architects"
Led by: Sally Below, sally below cultural affairs, Communication consultant, Berlin
Active communication is no sorcery but a question of planning and strategy to be recognized as architect and architectural practice. This seminar focusses – step by step – on strategic press work and its meaningful combination with other instruments of public relations.
Date: 29 May 2008
Time: 1.30 pm – 6.30 pm, incl. break
Location: Hotel Radisson SAS, Lucerne, Raum Noelli
The seminar will be held in German
Cost: CHF 240.00/EUR 150.00
PLEASE NOTE: Due to insufficient number of registrations, Sally Below's seminar will not be taking place as planned. Should you with to be kept informed as to when Sally Below will lead another seminar on the topic, please contact us at: contact@architecturetalks.org
For architects, marketing and branding specialists
Seminar "The New Brand Imperative: Finding Authenticity"
Led by: Anna Klingmann, Kl!ngmann Architects & Brand Consultants, New York
This seminar aims to under the relevance of authenticity in today’s global marketplace as well as how architecture can play an important role in this context.
Date: 29 May 2008
Time: 2.00 pm - 6.00 pm, incl. break
Location: Hotel Radisson SAS, Lucerne, room Noelli
The seminar will be held in German
Cost: CHF 240.00/EUR 150.00
PLEASE NOTE: The seminar on 29 May conducted by Anna Klingmann is fully booked! Unfortunately, registrations cannot being considered anymore. Thank you for your understanding. (27.5.2008). Should you with to be kept informed as to when Anna Klingmann will lead another seminar on the topic, please contact us at: contact@architecturetalks.org
Seminar "Pathways Into the Public Eye", led by S. BelowSeminar "The New Brand Imperative: Finding Authenticity", led by A. KlingmannGala dinnerGuided tours of the KKL Architectural tours in LucerneOfficial meeting point Penthouse BarMeeting point restaurants